Click here to View in Browser 03 February 2023 Volume 15 Issue No:63 MAM | Marketing Musical traditions from multiple regions in India are at an inflexion point not only in India but even globally: Arnab Roy, VP - marketing Coca-Cola India, and Southwest Asia After the overwhelming success of Coke Studio globally, Coca-Cola announced the launch of Coke Studio Bharat in Mumbai yesterday. The season is an amalgamation of over 50 artists from across the country who have come together to create over 10 memorable tracks celebrating the roots of Bharat. Read More... MAM | PR-Communication Kaizzen elevates Nikhil Pavithran and Prashant Subramanian Kaizzen, one of the leading integrated communications agencies, in an effort to strengthen its leadership, has announced the elevation of Nikhil Pavithran as group president and Prashant Subramanian as head of North India. Read More... MAM | Media And Advertising Famous Innovations appoints Sharon Varghese as business head of Bangalore operations Famous Innovations, an independent agency, has onboarded Sharon Varghese as its head of business for the Bangalore office. Varghese joins the company holding 18 years of rich experience in the fields of advertising and public relations. Read More... MAM | Marketing Maaza unveils new campaign "Aam Wali Dildaari, Bina Naam Wali Dildaari" Maaza, Coca-Cola India's homegrown mango drink and the fastest growing juice brand in India and Southwest Asia, has unveiled its new "Aam Wali Dildaari, Bina Naam Wali Dildaari" campaign. Read More... MAM | Media And Advertising Contagious announces the Contagious Pioneers list 2023 Contagious has declared the 2023 Contagious Pioneers list, an annual round up of the agencies that consistently set the standard for innovation and creative excellence in marketing. Read More...   Press Releases » Cryptocurrency VeChain (VET) - what is it » UAE is the Next Go-To Destination For Bollywood Lovers in 2023 » Dilraj Singh Nandha on the unsettling legacy of the rapper's Moose Wala changed the music industry of Punjab? » Colors Bangla to present the world television premiere of 'Toke Chhara Banchbo na' More News From Indian Television Candere By Kalyan Jewellers launches their Valentine's Day campaign "Will You?" With Valentine's Day round the corner, Candere by Kalyan Jewellers, a leading omnichannel jewel-tech brand, announced the launch of their Valentines' Day campaign "Will You?" This is the cherished season of love when people express their emotions towards any special bonds.......Read More... Cadbury five star introduces mush detector web app Cadbury 5 Star has launched a campaign to assist singles in navigating love-sick zones and dodging gushing couples. As part of this year's "#DoNothing" proposition, the brand has introduced a mush detector web app that detects high mush zones, thus helping free birds 'do nothing in peace.'.......Read More... Union Budget 2023: Tax rebates, digitisation and AI efforts please many Needless to say, the Union Budget 2023 presented by finance minister Nirmala Sitharaman has brought much glee to the country. In Indiantelevision.com's pre-budget chat with veterans in the advertising and marketing industry, tax exemption and digitisation were the key highlights of the aspirations of most of them......Read More... More News From India     » DigiPlus Fest 2023: Is digital media the white knight of Indian advertising? » Budget allocates Rs 4,692 crore for information and broadcasting ministry Source: ET Brand Equity » GEC advertising up 29% in 2022 as against 2018, witnesses slight 2% over 2021: TAM AdEx » Hiranandani Thane half marathon names actor Milind Soman as brand ambassador Source: Financial Express » D2C brands behind 84% of all objectionable personal care ads since FY2022: ASCI » Meta predicts upbeat first-quarter revenue as shares rise Source: Live Mint » Three-fold rise in complaints against personal care ads since 2019: Asci Source: BS » Instagram ad for cheap hotel room ends with Madurai-bound traveller duped Source: Indian Express » Consumer companies start spending more on ads as margins ease Source: ET » Janhvi Kapoor spotted at an ad shoot with Avinash Gowarikar - Exclusive! Source: TOI » Google tees up venue clash over U.S. advertising antitrust lawsuit Source: The Print » Exclusive: European telecoms' advertising venture set for EU approval -sources Source: Reuters   More National News » The privacy pendulum: What can ad tech's past teach us about the future of tracking? » Famous ad scripts rewritten with inclusive LGBTQ+ twist Source: The Drum » Tinuiti's Q4 digital ads report shows soft pricing but promise for performance channels » Why Best Buy Ads sees retail media as integral to its customer-centric purpose Source: Digiday » Busch Light Scores With Sarah McLachlan And Busch Guy In Super Bowl Ad » 6 Brand Marketing Opportunities That Don't Involve Advertising Source: Forbes » Political ads face tougher targeting restrictions in EU if MEPs get their way Source: TC » Amazon's advertising business grew 19%, while Google and Meta both deal with slowdowns Source: CNBC » Watch 2023 Super Bowl Ads Before the Big Game: Everything Released So Far Source: CNet » Mysterious donors are paying millions to run commercials for Jesus during the Super Bowl Source: Fortune » 'Fire-breathing demon': shelter opts for honesty in adoption ad for 'full jerk' dog Source: The Guardian » Breakup of Google's Ad Business Would Reshape $500 Billion Sector Source: WSJ To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.