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08 December 2023 Volume 17 Issue No:72
MAM | Marketing
"Aiwa India stays ahead by closely monitoring market trends and consumer behaviour": Aiwa India's Ajay Mehta
Founded in 1951, Aiwa, a pioneer in consumer electronics, once dominated the audio scene with iconic cassette tape recorders. The company is best known for its speakers, boomboxes, and stereo systems.
MAM | Marketing
Guest Article: How can brands effectively utilise social media platforms for targeted advertising?
In the dynamic realm of the contemporary digital landscape, social media has emerged not merely as a communication tool but as a formidable force in the realm of targeted advertising.

MAM | Media And Advertising

Diataal and Malaika Arora join forces and launch the digital campaign
Diataal D, an emerging multi-vitamin brand has roped in Malaika Arora in its latest campaign #DilChaheSirfDiataalD. Diataal D is a highly efficacious and differentiated multivitamin with added Vitamin D.

MAM | Media And Advertising

Innover appoints Raju Rampa as chief growth officer
Innover, a leader in providing accelerated digital transformation solutions, announced the appointment of Raju Rampa as its chief growth officer. Raju will lead the sales and partnerships teams for the firm globally.

MAM | Digital

Grey Group India appoints Anup Bhaskar as senior VP and business head
Grey Group India (Grey & AutumnGrey) has announced the appointment of Anup Bhaskar as senior vice president and business head of North. Anup will lead the agency's new growth plans, build integrated business strategies, form important business relationships.
Press Releases
» Cricket Betting Sites: Top Sites in India
» PVR responds to disgruntled customer's complaint with F&B schemes
» The Intersection of Virtual Reality and Tourism: Redefining Travel Experiences
» Expansion of Oxford Business College Sparks Job Growth with 150 Lecturer Roles
More News From Indian Television
Vigor Media Worldwide bags PR mandate for Rana Group
Vigor Media Worldwide, a globally renowned media agency, has successfully secured the coveted Public Relations (PR) mandate for Rana Group, a dynamic force in diversified industries..........Read More...
ASCI and the Unstereotype alliance unveil study on Diversity & Inclusion in Advertising
The Advertising Standards Council of India (ASCI) and the UN Women convened Unstereotype Alliance (UA), launched their collaborative study on Diversity and Inclusion (D&I) in Indian advertising..........Read More...
GroupM onboards Roshin Mascarenhas as talent acquisition head
GroupM has onboarded Roshin Mascarenhas as the head of Talent Acquisition, South Asia, effective December 2023. She confirmed her appointment on LinkedIn and will be working onsite Mumbai..........Read More...
More News From India
» Disney+ Hotstar launches a handbook for effective OTT advertising
» There is little or no correlation between price and ad quality: The ANA study
Source: ET Brand Equity
» UK watchdog tells Air France, Lufthansa to halt greenwashing ads
» From Vimal Pan Masala to Starbucks Coffee; campaigns which grabbed headlines
Source: Financial Express
» Shakti Kapoor's Instagram banter over daughter Shraddha's Ajio ads is viral
Source: India Today
» What Are Dark Patterns? Internet Questions Privacy Policy Of E-Commerce Sites
Source: News18
» Spotify to Lay Off 17% of Staff, Its Third Round of Job Cuts This Year
Source: Live Mint
» Earnings Call: Mamaearth's parent company sees 53% rise in earnings
Source: Medianama
» Eight ad-hocs displaced from English department, allege teachers at Ramjas
Source: Indian Express
» LU set to confer honoris causa on ad man Sandeep Goyal
Source: TOI
More National News
» How TV and streaming advertising's programmatic deal model is being updated
» Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue
Source: Digiday
» Marketers & influencers optimistic about AI's impact on advertising, new study suggests
» Netflix's Squid Game promo & Bud Light's fun with football
Source: The Drum
» Wrapping Up Amazon's UnBoxed 2023: What It Means For E-Commerce Brands
Source: Forbes
» N.W.T. college draws criticism with job ad seeking president from within government
Source: CBC
» Haley and DeSantis Battle on TV as the Race for No. 2 Heats Up
Source: NY Times
» Verizon Bundles Ad Versions of Netflix and Max for $10 per Month in Latest Wireless Perk
Source: CNET
» Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending
Source: WSJ
» UK ad watchdog to crack down on 'biodegradable' and 'recyclable' claims
Source: The Guardian
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