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7ctober 2022 Volume 15 Issue No:78

MAM | Marketing

Remembering ad icon Dan Wieden who gave Nike's 'Just Do It' slogan
I consider myself fortunate enough to have interviewed some of the best in the advertising industry and which I shall continue doing thanks to the lovely people around, but someone like Dan Wieden always seemed unforgettable.

MAM | Media And Advertising

McDonald's India launches new TV campaign for festive season
McDonald's India (West and South) has kick-started this festive season by launching a new film under the campaign titled "Festivals Make Families." The new heartwarming digital-forward brand film captures the festive celebrations of a family with various moments that bring them all together.
MAM | Media And Advertising
Omara Dates announces new campaign 'pyaar bhi, khayaal bhi' featuring Amitabh Bachchan
Healthy snacks brand Omara Dates has onboarded Amitabh Bachchan as a brand ambassador. With this association, Omara Dates, which recently hit stores in India with its range of the finest gourmet Saudi dates, aims to enhance the adoption of this healthy food for daily snacking and gifting.
MAM | Media And Advertising
Hrithik reminisces "#GoldenDiwali" in Ferrero Rocher's latest ad film
Ferrero Rocher launched a new ad film to celebrate Diwali as part of the campaign "#GoldenDiwali," which features Bollywood star Hrithik Roshan. Designed by Big Bang Social, the campaign aims to further strengthen their brand recall amongst consumers and promote Ferrero Rocher across the digital space as part of its campaign.
iWorld | OTT
Concept Communication launches Avtr Meta Labs for genZ
Concept Communication has announced the launch of India's first content-driven meta influencer company Avtr Meta Labs. Avtr Meta Labs (AML) intends to launch on Instagram, YouTube, and other social media platforms to create digital/meta avatars aimed at generation Z, as well as to carve out a distinct place in content and influencer marketing.
Press Releases
» What Are the Key Variables for Calculating the Breakeven Formula
» What Can You Do With a Master of Arts Degree?
» Factors that Contribute to Business Loan Application Rejection
» Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services
More News From Indian Television
ECOA appoints Shemaroo's CEO Hiren Gada as its new president
According to a recent announcement made at the 58th annual general meeting of the Entertainment Content Owners Association of India (ECOA), Shemaroo Entertainment's chief executive officer Hiren Gada has been named as their new president.......Read More...
Zeel's Ashish Sehgal's positive ad outlook for Q1'23
Ouch! Speak to any senior advertising or media agency official or even a broadcast sales executive, and they all seem to be yelping in pain, courtesy the evaporation of premium ad spends by innovative and new age digital startups........Read More...
30 per cent prefer OTT platforms to watch new movies: Axis My India Survey
Axis My India, in a report on India's Consumer Sentiment Index (CSI) published on Thursday, found that a significant 30 per cent of viewers prefer to watch the latest movies on over-the-top (OTT) platforms.........Read More...
More News From India
» Everyone Taught Tanisha: Why Same Topper's Face Appears on Multiple Coaching Centre Ads
» Indore Institute of Law Ad Starring Harvey Specter or Jagdishwar Mishra Goes Viral
Source: News18
» Top 10 advertisers contributed an 18% share of the news genre's ad volume in Jan-Jun, 2022: TAM AdEx
» Instagram is testing new ways to show you more ads
Source: Financial Express
» Facebook to sack 15% of employees, many on 30-day list to find new job : Report
» Musk's everything app 'X' is an idea that deserves to fizzle out
Source: Live Mint
» Pooja Hedge went from dating to shooting in new Ptron ad
» Wieden your perspective: A tribute to Dan Wieden, W+K
Source: ET Brand Equity
» Nagaland ad hoc teachers' agitation enters tenth day
» Consumer rights body issue notice to Patanjali for misleading ads
Source: New Indian Express
» Meta rolls out new ad placements, formats on Instagram to help advertisers
Source: BS
» Liquor brands get notices over surrogate advertising
Source: ET
» An ad hoc arrangement: DU teachers fear losing jobs after failing to secure permanent positions
Source: Indian Express
» Varun Dhawan pulls off Allu Arjun's Srivalli hook step in new ad as he trolls himself. Watch
Source: India Today
» Patanjali told to remove misleading advertisements from media
Source: The Hindu
More National News
» Drag queen featured in Marco Rubio campaign ad accuses him of bigotry
» In key battlegrounds, GOP onslaught of crime ads tightens Senate races
Source: NBC News
» Martha Stewart goes full Michael Myers mode in a new Halloween ad for Liquid Death
» Ad of the Day: cryptic texts from beyond the grave promo Netflix film Mr Harrigan's Phone
Source: The Drum
» Space advertising would cost $65 million to set up-and the ads would cost less than Super Bowl commercials
Source: Fortune
» Why regulators are still at odds over ad tech data privacy standards
Source: Digiday
» Space billboards could cost $65M and still turn a profit
Source: TC
» Democrats Worry as G.O.P. Attack Ads Take a Toll in Wisconsin
Source: NY Times
» Warnock Targets Walker Domestic-Violence Allegations in New Ad
Source: Bloomberg
» TikToker claims she was 'stalked' after posting room ad
Source: NY Post
» Nielsen integrates Digital Ad Ratings for YouTube ad campaigns
Source: Fierce Video
» The Trade Desk CEO Jeff Green on ad-supported platforms and the future of digital advertising
Source: CNBC
» Astro Malaysia gets insights from Synamedia Clarissa
Source: Broadband TV News
» Dan Wieden, the advertising legend behind the 'Just Do It' Nike Slogan, dies at 77
Source: NPR
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