12 May 2015  | Volume 41 - Issue No:27   Facebook Twitter YouTube YouTube
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MAM | Marketing
FY-2015: HUL marketing spends up 7.2%; Q4-2015 marketing spends cross Rs 1000 crore
For the fourth quarter ended 31 March, 2015 (Q4-2015, current quarter), the company exceeded the Rs 1000 crore (approx. $156 million) mark to clock Rs 1027.89 crore (13.4 per cent of TIO, approx. $160 million).
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Ringo calls service
Purpose of the ad:

The purpose of the ad is to target the Indian community stationed in US, UK and Canada and encourage them to connect back home using the clear and low cost Ringo calls service.


The ad begins with an Indian girl living in US/UK/Canada who finds a potential husband. She wants to break this news to her grandmother back in India. However, when her grandmother asks her if he is Indian, she tries to avoid the question about the nationality as he is a foreigner. She makes funny sounds on the phone to make belief it to be a network problem, but, since the call is crystal clear through Ringo the grandmother catches her fib. The ad ends with Ringo's key message of 'High Quality calls without the use of the internet' makes it offer crystal clear call quality. Essentially, the ad tries to create a nostalgic feeling for viewers and offers them a chance to connect back to their Indian root by offering 60 mins free calling to India.

Production House:
Stew Red Wines Productions
Creative Team:
Stew Redwine
Media used:
TV, Digital
Agency :
Stew Red Wines Productions
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MAM | Media And Advertising
Dentsu Aegis launches Amnet; ropes in Sumit Aggarwal as country head
Sumit Aggarwal to head India's first Amnet service for Dentsu Aegis Network as country head.
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MAM | Media And Advertising
BBC Advertising appoints Vishal Bhatnagar as S. Asia sales director
He will lead the advertising sales teams across BBC Worldwide's three South Asia sales offices in Mumbai, Delhi and Bangalore with immediate effect.
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Chrome week 19: No gainers
The English Movies genre in the eight metros was affected the most with a drop of 6.1 per cent.
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Cable TV | Multi System Operators
Dish Network Q1-2015 revenue up 5.3%; income doubles despite losing subscribers
News Corp launches initial stock buyback programme
MAM | Media and Advertising
Culture Machine launches Intelligence Machine
Cable TV | Multi System Operators
DEN Snapdeal TV Shop to clock Rs 500 crore GMV by Dec 2015: Goel
Regulators | TRAI
Ad Cap: 140 channels fail to follow TRAI directive in Feb 2015
MAM | Marketing
FY-2015: HUL marketing spends up 7.2%; Q4-2015 marketing spends cross Rs 1000 crore
Chrome week 19: No gainers
CNN-IBN appoints Anuradha Mathu Agrawal as national revenue head
MAM | Media and Advertising
BBC Advertising appoints Vishal Bhatnagar as S. Asia sales director
MOVIES | Hindi
'Piku' peaks at box office; earns Rs 25.22 crore
- Android Overtakes iOS in Mobile Ad Revenues for the First Time: Opera
  Source: NDTV
- Networks fret as ad dollars flow to digital media
Source: BS
- Shikshan Prasarak Mandali's newspaper ad fails to clear doubts about trust's functioning
Source: DNA
- Clash of Clans: SuperCell Releases Another Ad After Free Android and iOS Update Launch
Source: IB Times
- Radio is the most stable part of the music industry, but that's not a high bar to clear

Source: Vox

- India's infamous ponytail man Arindam is back with IIPM 2.O and Twitter is having a field day

Source: First Post

- Apple is planning to lure in customers to its Beats Music streaming service with free trials

Source: BI

- IPL still a hit with advertisers; TAM data shows 6% jump in ad volumes

Source: ET

- The Key to Advertising with Promotional Products

Source: Odisha Samaya

- Mired in 4th Among Adults 18-49, Fox Focuses on Empire's Bright Future
- NBC Pulls Facebook Post After Sneaking in an Ad for Subway
- ESPN and Cablevision Are Set to Announce a Game-Changing Data Deal
- After Pounding the Pavement for Hollywood Clients, This Agency Knows How to Get Things Done
- SoulCycle's Offices Match the Soulful Vibes of Its Studios
Source: Ad Week
- Networks Fret as Ad Dollars Flow to Digital Media
Source: NY Times
- Alibaba pulls job ad seeking "stunning" female candidates with porn star qualities
Source: Irish Times
- Oregon State AD Bob De Carolis resigns after 17 years
Source: Yahoo
- Snapchat Snags Google Exec to Campaign for Political Ad Dollars
Source: Ad Age
- Mobile Video Ad Viewability Beats Desktop By 30 Points
Source: Marketing.Land
- NBC Ad Sales Chief Pitches Ability To Blend Quality Shows And Data - Upfronts
Source: Deadline
- Ad Industry Blacklist Will Help Share Fraud Intelligence
Source: WSJ
MOVIES | Hindi
'Piku' peaks at box office; earns Rs 25.22 crore
The Amitabh Bachchan, Deepika Padukone, Irrfan Khan starrer might have started slow at the box office on Friday but interest was piqued amongst movie goers by positive WOM.
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MOVIES | Hollywood
Fox to bring down curtains on 'American Idol' in 2016; lines up new shows
Over the years, American Idol has been responsible for churning out singing stars like Kelly Clarkson, Carrie Underwood and Jennifer Hudson.
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